As part of the opening of the National Bicycle Summit, the Bikes Belong Coalition introduced their new advocacy campaign: People for Bikes. The web site is live at http://peopleforbikes.org, and operates on the principle that there are 250,000 bicycle advocates, but 50 million cyclists.
The campaign aims to link the two.
Much of it was developed by a Minneapolis agency, Colle+McVoy. The site is going to be dependent on social media pass-along and print and event advertising, as it’s got no search optimization. (Hey, I’m a geek, sorry. Gotta call it as I see it.)
The next few days should be very interesting. Tomorrow is a full day of sessions, followed by Thursday on Capitol Hill. Dorian, the director of the Bicycle Alliance of Minnesota, says our delegation has a full day planned.