As part of the opening of the National Bicycle Summit, the Bikes Belong Coalition introduced their new advocacy campaign: People for Bikes. The web site is live at http://peopleforbikes.org, and operates on the principle that there are 250,000 bicycle advocates, but 50 million cyclists.

The campaign aims to link the two.

Much of it was developed by a Minneapolis agency, Colle+McVoy. The site is going to be dependent on social media pass-along and print and event advertising, as it’s got no search optimization. (Hey, I’m a geek, sorry. Gotta call it as I see it.)

The next few days should be very interesting. Tomorrow is a full day of sessions, followed by Thursday on Capitol Hill. Dorian, the director of the Bicycle Alliance of Minnesota, says our delegation has a full day planned.

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Author: julie

Julie Kosbab is an online marketing consultant and active transportation advocate living in Anoka County, Minnesota. She was one of Minnesota's only League of American Bicyclists Certified Instructors when certified in 2005. She is a past member of the National Bicycle Tour Directors Association. She has 2 children and 4 bicycles. Find her on Twitter as @betweenstations.